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Benefits of Exhibiting
Meet over 800,000 qualified buyers formed largely of the PMEBs (Professionals, Managers, Executives and Businessman) and white collar workers. This group commands higher disposable incomes and register the highest incidence of purchases at SITEX.
SITEX offers your company a focused and effective route to market your infocomm products and services to a wide but targeted audience
- Communicate face-to-face with qualified buyers
- Generate new business leads
- Consolidate business relationships with existing customers
- Increase company and brand awareness
- Network with peers
- Raise your company profile within the industry
- Launch new products to a focused audience
- Leverage our extensive marketing campaign to reach your target audience
Participate in SITEX and benefit from our investment in the marketing of the show to reach your target audience.
Integrated Marketing Campaign
- Newspaper Advertisements which is the most effective direct response mechanism promoting event awareness and action
- Magazine Advertisements in relevant leading titles such as Hardware Zone magazine, GameAxis, PC Magazine and HotStuff
- Special SITEX supplements with main newspapers
- Radio Campaign on both Chinese & English stations
- Highly targeted Mail Drop
- Sales promotions to increase consumer spending
- Comprehensive event website
- Pre-event and during the event Public Relations campaign
- Email Shots to target lists with appropriately segmented messages
- Internet and web marketing which accounts for 20% of response rate from our target visitors
- Collaborations with online media
- Large format Outdoor Banners placed strategically around the Singapore Expo vicinity
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