Benefits of Exhibiting
- Meet over 850,000 qualified buyers formed largely of the PMEBs (Professionals, Managers, Executives and Businessman) and white collar workers. This group commands higher disposable incomes and register the highest incidence of purchases at SITEX.
- SITEX offers your company a focused and effective route to market your infocomm products and services to a wide but targeted audience in just 4 days!
- Test market reaction or launch new products to a focused audience
- Communicate with and obtain direct feedback from your buyers
- Generate and establish business relationships with existing customers
- Increase company and brand awareness
- Network with peers
- Raise your company profile within the industry
- Leverage our extensive marketing campaign to reach your target audience
Participate in SITEX and benefit from our investment in the marketing of the show to reach your key audience.
Integrated Marketing Campaign
- Newspaper Advertisements which is the most effective direct response mechanism promoting event awareness and action
- Magazine Advertisements in relevant leading titles such as Hardware Zone magazine, GameAxis, PC Magazine, Stuff and HotStuff
- Special SITEX supplements with main newspapers
- Radio Campaign on both Chinese & English stations
- Highly targeted Mail Drop
- Sales promotions eg. Lucky Draws & Dips to increase consumer spending
- Comprehensive event website
- Pre-event and during the event Public Relations campaign
- Email Shots to targeted lists with appropriately segmented messages
- Internet and web marketing which accounts for 20% of response rate from our target visitors
- Collaborations with online media
- Large format Outdoor Banners placed strategically around the Singapore Expo vicinity
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